I and other players in the local Bowling League Bowling AMF Bowling Center this weekend. Between frames, we are very talkative. The key issue in the restaurant. I understand that a new seafood restaurant opened. This restaurant replaced the Asian restaurant in the same building. Everyone spoke highly of the new restaurant, so I decided around the house there.
In this case, what happened is very simple: the peer recommendation. I cannot go, even thought the restaurant unless I told the reporter. In addition, my colleagues let me know the change in format for the restaurant. Both the information and publishing – this conversation, help me choose a new restaurant to visit.
This bowling let me talk about the peer review of right thinking. I think the last time when I make a decision, accompanied by information on the heart: a brand of tape to use my car to the restaurant, the brand of office paper, copy and mechanics.
Comments and recommendations, online world is increasingly becoming a powerful marketing tool. Most of us trust, ordinary people like us from another word of mouth – our competitors. We are more inclined to pairs or in disagreement with the recommendations. According to a recent article published in Socialnomics.net, 78% confidence of consumers and so on. Only 14% trust advertising.
If you think about it, advertising is that many businesses to buy. As the most effective advertising? You can register a company or hear on radio or television, but you think, “Hey, let’s go!” Mean? Think about what happens when he heard his stories about the company’s access to a good friend. This is your impression of greater impact.
Do you know of a brand (like the golden arches MCD) easily? When you see (this is not the time, it can be when you are on), you know them. You know from experience that you will visit again. Counterparts on the proposal at this time, only a modest game. The brand is so strong that replaces the need to be changed or recommendation. If you own or operate a small business, your brand is not strong, yet cannot recognize many.
How do you solve this problem? How do you couple it with the right to make recommendations peers? There is evidence that many considerations come to mind. However, I approached the platform from single smart phone application problems. What makes a Smartphone application to provide the proposed terms of brand or colleagues? The answer is simple: no. This is clearly wrong, if you have a custom application to help you take full advantage of the combination of social media and mobile technology. Social media tools like Twitter and Facebook mobile applications can help. However, this also makes the information accessible information and status updates disappeared at sea. However, you can use social media, clear the clutter, and shows consistent brand solutions. You can also display custom applications and other proposals.
To do this type of approach is to structure your application a label, the Twitter messages from your organization (and retweets) only. This is very easy to do with the Twitter API. The advantage is, Twitter news shows you a platform to create not one of the other “bands” and other status updates eclipsed. Your Twitter profile should include your brand message. If this is your USP or something, make sure that its organizational structure to facilitate the identification of things. The tweet will help emphasize your brand. Also, does not use twitter to promote your business open? Often people like to read more personal information. Only through the jobs rejected.
His Facebook page can be displayed on the label of a mobile application that contains several Twitter guides effective messages. For this label, not only can display their brand, but you have shown that the message directly on the wall and the fans more “like”. This is particularly useful if people want on their website photos and videos. These projects are the proposed peer multimedia sharing, while negative comments were followed. In my experience, there are many you can use the functionality of Facebook mobile sites, mobile applications, while the pairs Facebook submit their views.
A good designer is a label on the application API provides links to Facebook or Twitter – get “fan page” of your application’s display application. This effectively gives all users of the application accompanied by the proposed single source. Through this brand is limited (perhaps a sign on the back page). However, my colleagues and their positive evaluation of proposals will take weight.
Get your brand logo; you may on the application of USP continue to show a lot of pressure. Think about it: you call them 24 hours a day mark! While your brand is clear, they are who you are, almost every time they pick up their phones to remember. This can also access more with push notifications.
All in all, a mobile application with the social media marketing, you can use. It not only can use the same effect. However, if you have to support your brand and social media efforts to promote such proposals, you can use this advantage for mobile applications. You can see that social media and mobile applications duplicate messages. If you are going well, you make your cell phone game site features!
